British Jeans Label Monkee Genes is launching a premium denim Line called Monkee Cru. Still following ecological and social standards, the collection will be starting from S/S 2014. What is special about the Cru jeans is the workmanship, such as tailored fits, fine detailing and tightly woven fabrics. “The market needs new impulses and retailers need partners who cooperate well and protect the salesman at the same time,” says Phil Wildbore, designer and owner, Monkee Genes.

This is why the line will only be available in local stores and not in pure online trading. The collection, consisting of ten styles, will be delivered in December and will retail at 110-160 Euros.