Moncler has opened a new flagship store in Tokyo, in the Ginza shopping district. The brand’s new boutique, spread over two floors across 560 square meters, has been designed by Parisian architects Gilles & Boissier. The new store opened in the Japanese capital, where the brand already has stores in the Aoyama, Shibuya and Shinjuku districts as well as other Tokyo locations and the country’s major cities.

The opening included the launch of a new partnership with young Los Angeles artist duo, FriendsWithYou. The universe of comic signs of the FriendsWithYou duo, their references to pop icons such as Malfi, Snowy, Happy Virus, Look Who, or the fluorescent rainbow of Mr. TTT, the visual repertoire of smiling graphic clouds, of penetrating, astonished eyes, of mouths and fun monsters, are the hallmarks of a collection of puffer jackets developed in different colors that range from black to light-blue and from red to yellow. The range is completed by sweatshirts, t-shirts, bags and sneakers.

Celebrating the opening of the store, the Moncler FriendsWithYou collection was sold as a world exclusive preview in Tokyo on 24th and 25th October. It will become available in all Moncler monobrand stores from the 2016-17 Fall/Winter season onwards. Large, three-meter high inflatable sculptures accompanied by other smaller ones in resin portraying the various FriendsWithYou icons were presented inside the boutique where the Californian art team appeared for a book signing and to further personalize the pieces from the collection produced with Moncler. A DJ set and a celebrity photoshoot by provocative photographer Terry Richardson accompanied the opening event.

Moncler Ginza Boutique
2-4-9 Ginza, Chuo-Ku