Miss Sixty has just opened its new 135-sq.meter store in the heart of Florence’s shopping street Via Roma.

Following the same guidelines as their recently inaugurated concept store in Rome, in Via del Corso, opened at the end of 2014, the new boutique in Florence is also inspired by 1960 art and design. The shop resembles a white space decorated with wooden structures and geometric golden metal elements. The new shop recreates a perfect environment for reviving cool feminine women’s fashion and a jeans brand most appreciated since 1991.


Miss Sixty will further consolidate its own repositioning strategy in Europe with the opening of a new monobrand boutique in London, Brompton Road, the second UK shop after their opening in September 2015, in Westfield White City.