The historical WP shopping location at Milan’s Via Borgogna, just a few steps away from Piazza San Babila, reopened its doors during this season’s VFNO. Redesigned with vintage decor pieces and many found objects under the direction of Luca Caccioni, the shop’s layout and color scheme were totally redone. A new highlight features a wall displaying over 400 recovered objects.

The  store offers the entire selection of brands managed by WP Lavori in CorsoM  including Woolrich John Rich & Bros, Woolrich Woolen Mills, Penn-Rich, BD Baggies, Barbour, Avoncelli, Beams Plus, Fith, Traditional Weatherwear,  Nanamica and Gallet (Japan), Save Khaki,  Engineered Garments, Post O'Alls, Tailgate, Mark McNairy, Nili Lotan, Batten (USA), Ally Capellino and Smart Turnout (UK), Shine, Letroyes and Vetra (France).