The 7th Chinese edition of textile trade show Milano Unica held from 18 to 20 March 2015 in Shanghai, at the National Exhibition and Convention Center (NECC), registered 3,500 visitors and hosted 104 exhibitors.

The event was held in correlation with several other exhibitions at the NECC, including Intertextile (held together with Milano Unica) and Chic (hosting The Micam Shanghai & Italian Fashion @ Chic).

The Chinese market, in continuous evolution and currently undergoing a period of adjustment following the introduction of the so-called “new normality”, a result of the anti-corruption law passed by the government of Xi Jinping, welcomed Italian textiles and accessories with a new outlook.

The Chinese market has recently shown changes in purchasing preference of Chinese consumers, which have recently shifted their buying habits from formalwear to upper casual and sportswear products. This new tendency has motivated designers to invent ideas even among proposals dedicated to women's fashion, another key market for this huge country.

Despite economic reshaping, the country's potential for growth is still very high and one of the main reasons for its expansion is the increasing buying power of its middle class.