Milan Fashion Week is warming up its engines before it starts and enlivens the city with its pret-à-porter novelties focused on s/s 2015 with various events and initiatives to be held from 17 to 22 September 2014.

The Milanese fashion week will bring 138 fashion collections and 36 events (67 fashion shows, 69 presentations and presentations upon appointment) to the attention of Italian and international buyers and insiders. Among new fashion shows taking place there will be Giamba - Giambattista Valli’s new collection -, Nicholas K., Elisabetta Franchi and I’M Isola Marras. Among debuting names there will be Callens, Desa Nineteenseventytwo, Vivetta, .Giuliamarani, Pinko Uniqueness and Orciani.

A series of free-entrance initiatives will be open to Milanese and fashion aficionados. Among them there will be the debuting Fashion Film Festival Milano (FFFMilano). The new festival founded by Constanza Cavalli Etro and the Italian Fashion Chamber, will take place on 14 and 15 September at Piccolo Teatro Grassi in via Rovello 2. The event will project of about 90 fashion-related movies, the result from the selection of the 350 movies that participated in the contest. They were selected by a jury made up of fashion experts including Italian director Luca Guadagnino and Jane Reeve, CEO, Italian Fashion Chamber. Other movies – not involved in the competition – will also be part of the initiative. Among them there will be movies by top fashion brands such as Ann Demeulemeester, Diesel, Etro, Gucci, Opening Ceremony, Prada, Trussardi, Valentino and Zegna, and various movie directors.

Other events happening throughout the week will include a photo exhibit dedicated to actress Sophia Loren’s celebration of her 80th birthday, a presentation of man-made footwear production by Cuoio di Toscana, the “Fashion Meets Art” project organized in collaboration with NABA School. The “Gateway to Fashion Future @Expo Gate” event will take place in Via Beltrami from 15 to 22 September and will present creations by students of Italian fashion schools. As part of this initiative, on 21 September, 3 pm, entrepreneur Renzo Rosso, owner and founder of Diesel and OTB, will be protagonist of a public meeting.