Agenda Trade Show, the event for action sports, streetwear, lifestyle and sneaker industries, has announced Mike Carter as Vice President of Sales and Marketing.

Carter, who co-founded eyewear brand Electric Visual and served as Vice President of Global Marketing for Skullcandy, will head up Sales and Marketing for Agenda that recently added two shows to its calendar after joining the Modern Assembly trade show collective in Las Vegas. Carter will bring his expertise and vision as a brand strategist to the company's three bi-annual shows in Long Beach, New York and Las Vegas.

“The AGENDA organization has always represented innovation and out-of-the-box thinking, bringing refreshing new energy to the B-2-B community.” Carter said. “AGENDA is unique in their ability to bring different segments, cultures and art forms together under one roof to benefit from one another as well as to create the outlet for established and emerging brands to come together to celebrate the true action/lifestyle movement. I look forward to continuing the relationships with those already affiliated with AGENDA and creating opportunities with new brands that could benefit from the growth AGENDA can provide.”

Before co-founding Electric Visual, Carter managed the renowned Laguna Surf and Sport, later running sports marketing for Arnette. Volcom eventually acquired Electric Visual, which under Carter’s tenure grew into a leading global action sports eyewear brand. At Skullcandy, Carter helped drive company sales to over $200 million, including assisting in taking the company public in 2011.

“I’ve been a huge admirer of Agenda’s decade of success and there couldn’t be a more exciting time to join the team and assist in the brand’s further expansion on a national and global scale,” said Carter. “I’m looking forward to making my own contributions from a sales and marketing standpoint and look forward to what the bright future holds.”