Merrell announced the appointment of Sylvie D’Azemar to be the new vice president of apparel & accessories. D’Azemar has more than 20 years of experience in apparel product direction, brand building, and merchandising. Prior to her new position at Merrell, D’Azemar was the Vice President for HEAD sportswear, and the Head of Global Apparel & Gear for Salomon. Her career has also included leadership roles with Nike, where she was General Manager France for Hurley, and Business Director for Nike Apparel France.

Her appointment reinforces Merrell’s commitment to creative  product direction: “As we take the brand to the next level, creativity is our governor,” said Gene McCarthy, President of Merrell.

Merrell belongs since 1997 to Wolverine World Wide, Inc. Since 2007 the footwear specialist also added apparel to their range. Merrell is sold in over 170 coutries worldwide.