This morning at 3 AM, Kanye West turned to his favorite social media outlet Twitter to announce the opening of 21 “Pablo” pop-up shops across the globe this weekend. The stores will sell the highly sought-after merchandise for West’s current tour and album “The Life of Pablo”.
The rapper already ran successful temporary Pablo shops in New York, Los Angeles and Paris earlier this year – according to his own tweets, he sold one million USD worth of Pablo merchandise in two days in his New York pop-up alone in March.
Next to 13 US locations, the “Life of Pablo” pop-ups are also coming to Toronto, London, Amsterdam, Berlin, Singapore, Melbourne, Sydney and Cape Town. The exact locations can be viewed here.