By Lorenzo Molina

As every year right before the start of London Collections Men (LCM), the British Fashion Council gathered a series of figures collected from various market research firms, all of which point to the unbeatable rise in sales that the men’s apparel market is experiencing right now. Globally, sales of menswear were worth $440bn (€405bn) in 2014, a yearly growth of 4.5%. Euromonitor also indicates that the menswear category will have increased its sales by another $40bn by 2019 to reach $480bn (€442bn). In comparison, womenswear sales accounted for a higher value in the same period of time –$662bn (€610bn)-, but the yearly growth was slightly lower (3.7%).

Online sales are also on good track. Between 2010 and 2015, menswear outpaced all other categories with a 17.4% growth. According to IbisWorld, the trend is set to continue for the period 2015-2020 with an annual average online sales growth of 14.2%.

In the UK, the fashion industry supported 797,000 jobs in 2014 (Oxford Economics). In tune with global figures, men’s clothing sales rose by 22% in the last five years. 27% of male shoppers show a preference for purchasing British clothes, shoes and accessories (Mintel, 2015).