From 12 June until 23 June 2014, Meltin’Pot will select new faces that will become the protagonists of the brand’s new “Let’s Hit The Road” ad campaign for f/w 2014-2015. Through a contest and a communication project anyone can participate through a specific app and the brand’s official facebook page.

Participants will have to send/post their “personal-story” photograph together with a short personal description that will be posted together with their portrait. They will select two men and two women among those who got the highest number of likes from social network users and through a special jury. The four selected people will spend five days (9 to 14 July) travelling through Italy, Amsterdam and Berlin spending time at the hottest clubs, underground parties, extreme concerts, art exhibitions and museums, as well as practicing different street-sports, including biking.

The four individuals will be wearing a Meltin’Pot backpack, a go pro camera and a smartphone, and will be taking pics of the best moments of their tour by fully living Meltin’Pot’s own lifestyle “Where Life takes You”.

The “Let’s Hit The Road” project will see these winners not only as protagonists but also as authors of a true ad campaign for Meltin’Pot, that will also be featured through media such as the web, magazines as well as newspapers, banners and billboards from September 2014.