During the upcoming Pitti Uomo in January 2015, prestigious car brand Maserati prestigious car brand will celebrate its 100th anniversary with La Martina, specialized polo apparel and sportswear brand.

Celebrations will include the launch of a capsule collection according to a co-branding agreement and of an iconic item inside the Fortezza. A party-event will also take place on 13 January, on the first evening of the show, at Loft E' in Piazza del Carmine 2r in the city center.

The event will close the Maserati Centennial Polo Tour, a worldwide five-polo-tournament tour organized by Maserati and La Martina in Miami, Tianjin, Cirencester (London), Monte Carlo and Dubai. During the party they will also award the winner of the series of games.