They are all denim experts in their own right and cultivate their passion for modern retro jeans collections. And they do it basically on their own. In the next days we introduce you to some of our favorite one man and woman (!) denim shows. Today: Vitchapong Hutasuwan (aka Boom).
As a very young child, Vitchapong Hutasuwan (aka Boom) already had the desire to earn money with something that came from his own craft and a pretty clear idea that he would one day have his own business. Maybe this early determination can also be explained by the fact that Hutasuwan’s parents ran a denim factory and, as he once revealed in an interview, he virtually inhaled the denim fabric and the sound of the sewing machines followed him into his sleep.
During his studies, Hutasuwan was already working on a business plan. The desire to have his own denim brand had manifested itself. He sourced denim fabrics from Japan and the USA and used them to create his first jeans. In a friend’s dormitory he found grateful customers for his designs.
In 2012, when Hutasuwan was just 20 years old, he founded Selvedgework, an online store for bespoke jeans. Two years later, he opened the first brick-and-mortar store in Siam Square, a shopping and entertainment district in Bangkok.
“The reason why I did everything by myself is because I love to be in charge of each process to make sure the product will be as what I want to express. To create a denim brand, of course, you need to dig into everything so you can be an expert of what you do.”
Today he can no longer do everything alone. Selvedgework has grown. Hutasuwan is responsible for the creative side and the management of the brand. He has a team of craftsmen who create the denim items. One pair at a time on every process for each customer. What Hutasuwan loves most about denim is “that it is like a canvas dipped in indigo color,” which offers him the possibility to try each technique to create a unique work of art.
To customize a selvedge jean every customer can select the favorite fit and fabric, either raw or washed in the online shop, choose the buttons, rivets, thread and a signature metal tag; button fly or zipper. Afterwards the buyer can choose a leather patch and have his initials embroidered on the jeans. Once the jean is finished, the craftsman will mark the jeans with a personal number and date, which will be written by hand in the pocket. Selvedgework ships worldwide. The retail prices for the bespoke denim range between $471 and $513.
Editor's note: This article runs in our current "Denim Sourcing Issue", #292. Please also check out the e-paper version for more information.