US department store Macy’s has launched its new Parisian-inspired fashion brand, Maison Jules, by introducing a limited edition bike in collaboration with Martone Cycling Company. The collaboration has resulted in the creation of a custom “Maison Jules x Martone” bike. Beginning August 1, 151 bikes will be displayed alongside the collection in Macy’s top doors carrying the line.

The bike line is offered in coral shade; a key color found within the Maison Jules fall line. Each of these 151 “Maison Jules x Martone” bikes will be given away to lucky customers who win a storewide sweepstakes.
“We are thrilled to collaborate with Maison Jules and created a bike that became an accessory for this girl: fashionable but dynamic, bold but feminine,” says Martone Cycling Company’s founder, Lorenzo Martone. “We believe in individuality and that everyone has a creative vein, so we are looking forward to seeing the results of Macy’s Instagram contest and want to wish luck to all of the participants.”

The fashion brand will be available in Macy’s Impulse departments and will feature a selection of tops, sweaters, dresses, and pants. Ranging from $17.50 - $119, Maison Jules will bring French flair to fashion customers across the USA.