MyZeil, one of Europe's most spectacular and modern shopping centers, opened in Frankfurt on Feb. 26. More than 80 stores in a total area of about 77,000 sq. meters offer a multitude of inviting opportunities to shop, eat and enjoy.

MyZeil adds a new dimension to shopping on the Zeil. With a variety of leading national and international brands, each of the five retail levels invites customers into various theme worlds. For instance, the “Walk of Young Fashion,” with brands such as Fossil and Accessorize, is designed to attract a predominantly young and trend-oriented target group. “International Place” is where one finds fashion labels from around the globe and is home to prominent brands like Pepe Jeans London, Replay, Hilfiger Denim and G-Star. In the theme world “Sports & Leisure,” customers can find shops like Marlboro Classics, Napapijri, Peak Performance and The North Face offering everything for friends of sport, leisure activities and adventure. Here, the first German flagship store of the German brand Chiemsee has opened as well. The “Media World” is an absolute paradise for fans of high-tech and electronic media. “The ranges offered are located at a level between high class and mass market. In fact, several brands are now represented in Frankfurt for the very first time,” explained Michael L. Flesch, Managing Director of MAB Development Deutschland GmbH. Currently, the shop units are almost 100 percent leased.

Innovative Architecture

With its multi-faceted levels, exciting lines and unusual perspectives, the shopping center, designed by the Italian architect Massimiliano Fuksas, documents a new dimension in contemporary architecture and reflects the intrinsic experience of MyZeil. The 47-meter Expressway is Germany's longest unsupported interior escalator and carries visitors from the ground floor to the fourth level. From there, the horizon opens with a panoramic view of the Frankfurt skyline spanned by a unique roof construction of variously sized and textured glass panels.

In the Heart of Frankfurt

MyZeil is located on the Zeil, one of the most highly frequented shopping boulevards in Europe, with approximately 14,000 visitors every hour. The catchment area of the new shopping center is extremely promising: Frankfurt alone has a residential population of 650,000 and a daily influx of more than 300,000 commuters, as well as numerous tourists and business visitors. The Rhine-Main region has an overall population of 5.5 million and possesses enormous purchasing power; MyZeil is making its own contribution: the opening of the shopping center is creating almost 1,000 new jobs.


MyZeil is a part of the evolving PalaisQuartier urban quarter that, along with the neighboring office tower, the adjacent hotel tower and the Thurn und Taxis Palace reconstructed in the style of its historical predecessor, represents one of the most significant inner city development projects in Europe. The first phase was completed with the opening of the shopping center MyZeil; the three other buildings will be completed by the end of 2009.

The PalaisQuartier is a joint development project of the MAB Development Group B.V. and Meyer Bergmann Ltd. and is being realized by PalaisQuartier GmbH & Co. KG in the function of the project management division of MAB Development Deutschland GmbH. Part of the international Dutch Rabo Real Estate Group, MAB Development is one of the leading European developers with a diverse range of project types covering both commercial properties and mixed-use inner city projects.

—Regina Henkel