Goldsign and Citizens of Humanity Executive Vice President, Adriano Goldschmied, created an installation concept in the Ron Herman store in Los Angeles to celebrate the store’s 35th anniversary. The concept consists of more than 100 pairs of sneakers, a pair of Citizens of Humanity men's jeans covered in resin and a birthday candle. A short film telling the story of how the now great friends met and why the piece is referred to as “Mr. Sneakers” accompanies the installation.

Adriano Goldschmied, who launched Goldsign in 2005, and Ron Herman met some 35 years ago in Paris and an important friendship and business relationship was built. The “Mr. Sneakers” piece was installed on May 10, 2011, in honor of WWD’s Denim Forum in L.A. and will be up at the Melrose Ron Herman boutique until the end of May. For this, Goldschmied worked together with local artist and builder Jarrod James to realize the idea.