The 24th Modefabriek ( fashion fair, held January 20 to 21 at Amsterdam’s RAI exhibition center, attracted about 16,500 visitors, or 2,000 more than attended the previous winter edition. Modefabriek is a local fair; visitors were mainly buyers.

More than 500 brands presented their fall/winter 2008-09 collections in a very relaxed and comfortable atmosphere. In addition to the established names G-Star, Kuyichi, Cast Iron, Scotch & Soda, Nudie Jeans and AG Adriano Goldschmied, the event also showed upcoming fashion talents such as April 77, Ella Mos, Anonymous by Ross & Bute, Chiook and Gio-Gio.

The jeans section revealed a lot of innovation in worn-look denims with ’90s acid influences and exhibitors were in a good mood. Patrick Reytenbagh from G-Star said, “In a few years Modefabriek will be the leading fashion fair for North Europe. We were very busy; our stand was always full.” Mille Monferin from Double M was enthusiastic too. “We are happy,” Monferin said. “All important customers came to see our new denim styles.” And local agent Danyo Sarma of Premium Fashion Brands added, “The fair is also interesting for visitors beyond the Netherlands. We have had Russians, Polish and Italian and German visitors on our stand.”

Design legend Elio Fiorucci showed his new Love Therapy project in the better blue section and there was good response from retailers for The New Designer Corner dedicated to upcoming Dutch and international designers.

Beside better blue the show featured the sections Glam & Glow with luxury high-end fashion and Ultimate Essentials with fashion for men and women.

— Lisa Dartmann