As of March 10, Miss Sixty fans can download the Miss Sixty iPhone app directly from the Apple App Store or from the brand’s website.

The app, available in Italian and English, recalls the new S/S 2010 ad campaign and is a tool that lets anyone be part of the Miss Sixty world easily through iPhones.

Functions will be constantly updated and developed and will range from entertainment (with many videos of the campaigns’ “Making of” campaigns) to user tools such as the Store Locator to find the nearest Miss Sixty Store or the In Store Now option, leading to the virtual store and new collection arrivals.

Tightly connected to the Miss Sixty universe are sections such as Look of the Month, where consumers can draw inspiration from the latest trends to create their own wardrobe; M Zine and What’s hot, for a real-time connection with all Miss Sixty world news; and Only 4 you, which offers fans who download the application exclusive gifts and invitations to glam events.

—Maria Cristina Pavarini