The three-day run for Massimiliano Bizzi’s White group of fairs and Pitti’s Touch!, Cloudnine and Neozone in Milan came to a happy conclusion on Sept. 28.

White saw a 3.14% increase of visitors, thanks to its 300 exhibitors, four new sections and two additional locations—White Up! in Superstudio 13 and White Cucine, in the nearby Magna Pars space. The event registered 10,000 visitors, including 8,470 buyers, among them top international and Italian insiders.

“As evidenced by the buyers’ enthusiasm, our decision to widen the offering proved right on mark,” said Bizzi. “We’re going through a period of upheaval, the picture is changing and requires a great response. With White we are trying to open horizons, getting Milan showrooms involved, too, with the aim of consolidating the forces of the fashion system and finding altogether new paths to pursue. This way we can meet the challenges awaiting us in the years ahead.”

In nearby locations, Pitti’s womenswear shows Milan Touch!, Neozone and Cloudnine and Neozone hosted 170 collections, as well as an exhibit on “The Wrap Dress,” focused on vintage pieces from A.N.G.E.L.O.’s archive in Lugo di Romagna, and Eco à Porter, a section dedicated to eco-friendly design and apparel.

Overall, six thousand visitors attended the shows (slightly less than last year’s 6,100 visitors). An increasing number of Italian retailers also balanced the absence of foreign visitors, particularly from Hong Kong and Turkey. Meanwhile, figures for reps from Japan, Spain, Greece, Germany, Switzerland, the UK, US, Korea and Russia remained stable.

“This edition confirms the careful work we did for the market, especially if we consider the difficult situation,” said Agostino Poletto, vice-general manager, Pitti Immagine.

“Pitti Immagine continues to offer high-level products, pursuing its international scouting mission to search out those who can offer the market some very special products. Top-level buyers who participated in the event told us they found interesting new ideas and high-quality, design collections. This is exactly what they want to offer in their stores.”