German menswear label McNeal opened a new flagship store in Vienna in November 2011. It is the Austrian capital's second store after the location at the shopping centre Nord and is located on Kärntner Strasse 35 between St. Stephen's cathedral and the city's famed opera house. There McNeal presents its creative and youthful collections on over 350 sqm of space that embodies classic splendour with its white walls, massive leather armchairs and wooden shelves. Oliver Hinrichs, managing director of McNeal, commented, “The secret of our success is the mix of classicism and modernism. Our fashion is never boring because the issues are always changing.”

The store is McNeal's sixth flagship, joining others in Berlin, Moscow, Zagreb, Münster and Oberhausen. On May 10 the brand will celebrate its Austrian flagship with customers and special guest star ski jumper Gregor Schlierenzauer.