Marketing veteran Jeffrey Schumacher has joined sporting goods retailer Sports Authority as its new Executive Vice President, Chief Marketing Officer and Chief Strategy Officer.

Most recently Partner in McKinsey & Company’s North American Marketing and Sales Practice, Schumacher brings over 15 years of industry experience in marketing, advertising, sales and brand/retail strategy.

"We are thrilled to have Jeff coming aboard as we look to the near future and beyond to drive our marketing efforts," said David Campisi, President of Sports Authority, which operates 465 stores in 45 states and stores in Japan under a licensing agreement with Aeon Co. Ltd. “We have been working with Jeff at the executive level for the past two years and are truly inspired by his passion and vision for the company.”

Added Jonathan Seiffer, Partner, Leonard Green & Partners, L.P.: "I consider Jeff to be one of the brightest minds in the marketing business and look forward to seeing the impact which he and his team will have in the upcoming months."

During his tenure at McKinsey & Company Schumacher led the West Coast Marketing and Sales Practice and served as global head of the McKinsey Customer Lifecycle Management Solution Center as well as global leader in McKinsey’s Retail Practice, lending expertise in brand, media and marketing strategy, multi-channel marketing, e-commerce, loyalty programs and online media.

"This company is forward thinking and incredibly dedicated to improving its consumer experience to drive results,” said Schumacher. "I cannot wait to take the reins and help to reveal the company’s full potential.”

—Tim Yap