Swiss physiological footwear brand MBT is pushing forward with its restructuring plans. Since the last quarter of 2009 MBT has established its own branch offices in several countries. To optimize distribution, separate MBT branches from different countries will be merged into four main regions over the course of the year. An area manager also will preside over each of the four regions of North America, Germany/Switzerland/Austria, Western Europe and Southern Europe. MBT thereby hopes to be able to react more quickly to changes in particular markets.

As for the German market, the footwear brand took some steps to make distribution more efficient. CEO Uwe Schäfer of MBT’s German branch in Oberhaching, Masai Germany GmbH, which was founded in the beginning of 2009, will receive support in the guise of Markus Walt and Martin Schinkelshoek. Both will help Schäfer to push forward the long-term strategic direction in Germany. In addition, Walt will be responsible for the region Germany/Switzerland/Austria as its area manager.

MBT was founded in Romanshorn, Switzerland in 1998 and became famous for its special sole construction that has a positive effect on the back and joint muscles. The brand is distributed in 30 countries; in Germany MBT, together with its partners, operates five monobrand stores and shop-in-shops in four German cities.

—Susannah Carey