Mambo International (Europe) Ltd. ( has a new General Manager. Effective July 1, 2005, Rob Pascoe will replace Paul Burdekin, now head of the Sydney-based surf and streetwear giant.

Pascoe was formerly with Quiksilver for the past six years as General Manager of their UK and Ireland business, and created significant growth for the Quiksilver business.

“I am excited by this opportunity with Mambo," says Pascoe, who will be instrumental in planning and executing Mambo's expansion into Europe.

"The company’s iconic status in the Surf and Streetwear communities is a fantastic base to take the company to the next level, both here in the United Kingdom as well as the many opportunities to expand the brand across Europe.”

Mambo Europe currently has five retail outlets in the UK and a franchise store in Zurich, Switzerland. Over all, Mambo is sold in 300 stores across the UK/Ireland and is distributed in 10 European countries.