MAGIC International (, America’s mega-weight in the fashion trade-show business, has announced Sourcing at MAGIC will operate a four day show in August 2008, opening one day prior to the branded component of the MAGIC Marketplace (MAGIC, WWDMAGIC and MAGIC kids).

“Sourcing customers voiced their distinct needs to us, and we listened,” said Chris DeMoulin, Executive Vice President of Advanstar’s Fashion Group and President of MAGIC International. “After extensive research and a survey of both our exhibitors and buyers, we learned that our customers needed to attend Sourcing at MAGIC before the other shows started. By offering our customers one day to shop Sourcing at MAGIC prior to the opening of the other shows, they are given the opportunity to do business with the manufacturers, fabric mills, print design studios, and service providers that are essential to the production of their goods.”

Sourcing at MAGIC will commence on August 24, 2008 and conclude on August 27, 2008. Registration will begin on Sunday, August 24th for Sourcing attendees.