Under the guidance of Philip Oldham, who was appointed Lyle & Scott’s first ever CEO in December 2013, after turning to social media to recruit for the position, the Scottish fashion label has announced some major structural changes.
The enterprise will be divided into three divisions: Sportswear, Footwear & Accessories and Fashion. Under the Lyle& Scott roof and with a joined finance department, these divisions will almost work like separate companies, each headed by one director “to improve efficiencies, streamline operations and inevitably drive the brand forward”, as stated in a company release.

With the creation of a separate Sportswear division, Lyle & Scott wants to tap deeper into the sports market, beyond their current golf line.
Within the Footwear & Accessories branch the brands plans to launch an own underwear range.

Following industry rumors, Lyle & Scott’s restructure is accompanied by massive staff dismissals. However, a corporate spokesperson said the company was even to increase its headcount and that some people had decided to leave voluntarily after the company changes were announced.

Philip Oldham, a fashion novice, was appointed CEO by Lyle & Scott owner Sue Watson, after submitting a video application, which responded to a job advertisement campaign on Twitter, carried out by recruitment company Beringer Tame that kicked off with the words: “Wanted: #CEO for our iconic British fashion brand. £250k basic salary. Corporate Journeymen need not apply.”