For Spring/Summer 2013 Miss Me will debut American model and actress Lydia Hearst as the new face of the denim brand.
Fashion photographer Andrew Macpherson shot Hearst in the western style denim campaign against the mountains of the Grand Teton National Park in Jackson Hole, Wyoming. Furthermore the campaign features a short film by Brandon Bondehagen.
Miss Me was incepted in spring 2001. The brand can be found worldwide at select retailers throughout the United States, Europe, Latin America and Japan.