Taking place from June 15-17, the British Fashion Council (BFC) has announced the celebration of a pre-collections event in London that should help British designers to present and sell their pre-collections to the industry. According to Sophia Neophitou-Apostolou, chair of the BFC press committee, “these collections often represent possibly the most commercially successful section of a designer’s collection.”

London Pre Collections will be centered in a showroom at the Hoxton Collective, which will feature ready-to-wear designers such as Alexander Lewis, Huishan Zhang, Marques’Almeida, Phoebe English, Zoë Jordan. In addition, several showrooms, presentations and salon shows will take place around London, hosted by names like Burberry, House of Holland or Jonathan Saunders, among others.