Italian label Liu Jo will introduce a new jeans collection to the industry – the Bottom Up Amazing Fit.

Developed further from the Bottom Up Jeans (introduced in 2008), the Bottom Up Amazing Fit is entirely made from Isko Blue Skin, a stretch fabric that is elastic in warp and weft, to equip the denim with a certain flexibility as well as a lifting and body shaping effect.


By fall/winter 2016/17, Liu Jo will present a new collection segmentation. All denim pieces will be summarized under Blue Denim, while all the other collections will be brought together under the Liu Jo roof. The various styles will then be divided by hangtags, black for the pre- and main collection as well as accessories and shoes, and white for the casual pieces, before named Liu Jo Jeans.

Liu Jo will exhibit all news at Premium Berlin in January 2016.