Lerock presented its new collection concept. Starting with the A/W 2013/14 season, the Italian brand divided the collection into two new concepts: Black Lerock and Lerock collection. Black Lerock will target the mainstream shops while the collection will be available as a premium brand in selected stores. Prices range from 89 to 120 Euro for Black and 200 up to 450 Euro for collection. The premium collection presents stylish trousers with crystals, flock applications, sequins, shiny effects, studs, rock elements, printed styles with animal prints, oilwash looks, pearl reflexes, metallic and other innovative materials. The premier of the glamorous collection was presented at a historic castle in Ferrara, where Lerock has its headquarters. Lerock owner Berti Luca: “We will start a new generation of trousers and we are creating a new type of jeans.” Lerock will present the new collection at the Premiere fair in Berlin.