The British denim label Lee Cooper has announced its debut in Colombia for AW14, expanding its presence in South America through a new partnership with manufacturer Schontal C.I. Limitada. Schontal, denim textile products and footwear producer in Colombia, will be manufacturing Lee Cooper men’s and women’s collections. The business strategy will be mainly focused on a wholesale model, with retail plans of opening a Colombian flagship store towards the end of 2014.

Andy Dunkley, CEO of Lee Cooper, on the brand’s newest partnership: “We are delighted to be partnering with Schontal for the Colombian market. We have been discussing this opportunity for a long time and are glad to be under way. This is another step in our expansion across America and we anticipate more announcements in due course. We have now grown our global retail sales beyond US$500Million and we will continue this strong growth course through 2014 and beyond.”