British denim brand Lee Cooper will celebrate its debut in the US market in spring 2015. Iconix Brand Group, owner of the Lee Cooper brand since 2013, has formed a joint venture with Rise Partners called LC Partners, LLC, which has the exclusive rights to the Lee Cooper trademark in the United States. LC Partners has signed its first license with I Brands to manufacture and distribute men’s and women’s jeanswear in the US.

Lee Cooper’s US collection for spring/summer will launch with 100 styles, retailing from $59.00- $120.00. It is currently debuting at trade show Project in Las Vegas.

Iconix plans to support the US launch of Lee Copper with a celebrity-fueled national multi-media advertising campaign in spring 2015 as part of a large-scale marketing and public relations program.

Marc Garson, chairman of Rise Partners: “Lee Cooper is a global lifestyle brand that we are pleased to be able to offer to our vast portfolio of retailers.”

Lee Cooper is currently distributed in over 80 countries, predominantly in Europe, Asia and the Middle East, operating a total of 240 mono-brand stores and 500 shop-in-shops worldwide. The brand sells over five million pairs of jeans annually and registers approximately $500 million in annual global retail sales.