Iconic French brand Le Coq Sportif will open a new Flagship store in London at 23 Earlham Street, on the 23rd of May. This will be the first standalone Le Coq Sportif store in the UK.

Celebrating its 130th Anniversary this year, the new store located in Covent Garden is expected to become the key concept store for the brand in Europe. In addition to this, Le Coq Sportif will return to the Tour de France as the official supplier of the Leader’s Yellow Jersey.

Having opened stores in Paris, Milan, Lille and Marseille along with Barcelona later this year, the Covent Garden store is part of the brand’s strategy to open concept stores in all major European cities.