Le Coq Sportif has just opened its first UK store in London, in Seven Dials, Covent Garden.

The interior of the 256sqm flagship store incorporates the Le Coq Sportif brand aesthetic and carries apparel, footwear and accessories for men and women, as well as limited edition ranges, including the Tour de France ‘La Grande Boucle’ range and the Le Coq Sportif x Heimstone collaboration, which showcases one of the brand’s many specialties; retro running sneakers. The store also carries the recent series of products made within the brand's 130th anniversary celebrations.

The Covent Garden store follows the opening of stores in Paris, Milan, Lille, Marseille and Barcelona earlier this year, as part of the brand’s strategy to open concept stores in all major European cities.