Online shopping platform Dressile has launched. The platform combines online shopping with social media. Fashion from partners such as Asos, Nelly, Urban Outfitters and Zalando can be styled on an avatar. This outfit can be commented on by the Dressile fashion community, posted and shared on Facebook and the products stored in a virtual wardrobe. The idea was born in early 2010 and after securing funding, Bevogued GmbH was founded in 2011. Milan Rozka is CEO and Julia Gelau is Director Marketing & PR of the company. The whole team now has more than 10 employees.