Invista’s Cordura continues announcing new partnerships within the celebrations of its 50th anniversary. They have just developed the first vintage-inspired Cordura Selvage Denim in collaboration with Cone Denim and launched it within the recently held Winter Outdoor Retailer Show.


The new collaboration denim is produced in Cone Denim’s historic White Oak facility, the oldest operating denim mill in the United States, and the only mill producing narrow selvage denim on fly shuttle looms that date back to the 1940s. The collaboration celebrates the brand’s 50th anniversary focused on the theme of “heritage meets innovation.” 


“As we celebrate a 50-year milestone, we’re also constantly looking forward to what the future will bring in terms of durable innovation,” said Cindy McNaull, global Cordura brand and marketing director. “Both the Cordura brand and Cone Denim have a rich history involving textile production and denim fabrics, and combining our extensive experience to create the first-ever selvage denim incorporating Cordura Denim technology is a great way to honor our mutual heritage and usher in new performance denims of the future.”


Produced on American Draper X3 Shuttle looms, this signature made-in-the-USA fabric is created through a collaborative development process between Cone Denim’s “Cone 3D” (Denim, Design, and Development) R&D team and the Cordura brand.


“Innovation is in our DNA, but heritage is also a key inspiration in our fabrics,” said Kara Nicholas, vice president of product design and marketing at Cone Denim. “So working with a brand like Cordura that shares the same values is a great fit for us,” “Incorporating high performance Cordura fiber in such an iconic classic design was key in bringing a new generation of selvage denim to life.”

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