Focusing of timeless apparel staples, Converse has launched the Converse Essentials collection. With a nod to the Chuck Taylor All Star sneakers, the Converse Essentials collection not only looks better with age and wear, but becomes even softer with each wear. Each piece includes fabric that fades naturally with long-term wear, durable stitching and a managed shrinkage fit that remains the same throughout its lifespan.
The new Converse Essentials collection, offered for both men and women, consists of six core mainstays: a tee, crewneck, pull-over hoodie, full-zip hoodie, pant and backpack. Retail prizes ranges between 35 € -90 € in the color Heather Gray, Egret, Obsidian Blue, Red black.
Details such as muted nickel YKK zipper hardware offsets the monochrome look, and the eyelets are matte with a rubberized touch for an elevated hand feel. Flat seam construction throughout eliminates bulk and discomfort, and the pre-washed material allows for minimal shrinking with men’s pieces cut for a modern fit allowing for maximum movement and layering.
To introduce the Converse Essentials collection, Converse will drop a limited-edition Converse Essentials x Fragment collection, designed by Fragment founder Hiroshi Fujiwara, who himself tested this philosophy by washing his collection for the equivalent of 12 years.
The limited-edition Converse Essentials x Fragment collection will hit Converse retail stores, selected retailers and the brand’s website Converse.com today.
The new Fall 2016 Converse Essentials apparel collection will launch on September 29, at Converse retail stores, third party retailers and on Converse.com.