Only Blue Denim, the women’s denim brand of Denmark’s Bestseller Group, will introduce its new Forever Black Denim Only Jeans Forever Black jeans concept starting in July 2018. The selection originates from a collaboration with manufacturer Soorty launching its new Forever Black denim. This fabric aims to be both sustainable and fashionable as it is a pitch-black denim that will not fade because it is made with 91% Black Modal by Lenzing. And while it is produced according to eco-friendly criteria it also guarantees a very soft touch as it employs Lenzing fibers. It also boasts a long-lasting, high-recovery and body-hugging fit as it employs Invista’s DualFX technology.
The new concept offers a variety of applications of this new denim for jeans, skirts, tops and jackets.
Kenneth Bennetzen, product manager of buying and design at Blue Denim from Bestseller, explaining how the new collaboration started: “We have more and more focus on alternative fibers to cotton, and in connection with that, we are bringing a sustainable range into our collection. In this range, we focus on organic cotton, recycled polyester, more sustainable dyeing methods, more sustainable trims and on safer chemistry during the laundry process. Basically, the goal was to create a fabric and a pair of jeans that the end consumer will have in her wardrobe for as long as possible.”
While collaborating with Soorty in studying this fabric, Only Blue Denim developed a versatile skinny jean, which was the first one the Danish brand produced without any cotton. However, it nonetheless has a great shine, a soft hand and is very lightweight at just 10.5 oz.