In August 2019 Anton Abo and Oksana Rysovana founded their label M0D44. The launch of their first collection took place last month. The result is an unconventional but beautiful collection, which the two designers describe as 'workwear from Kiev'. Simple cuts meet unusual patterns and sewn-on pockets in unusual places make the garments appear partly futuristic. We were curious and wanted to know more about M0D44.
Can you tell us a little bit about your background and how you came to create M0D44?
Prior to M0D44, we worked with streetwear for nine years; we were involved in the Syndicate brand. Before that, we were engaged in graphic design.The idea of creating M0D44 was born as a result of reflection on what can be done with the available experience, capabilities, interest in the industry while in Kiev.
What does the name M0D44 stand for?
M0D44 is a combination of two concepts–an abbreviation of the word “module” and the area code for Kiev “044.” A module is a part, an element of a certain system, plus it is a reference to a technical aesthetic that is close to us.
What challenges does a young, unknown label like M0D44 face? What experiences have you had there?
It is always difficult for a new brand, especially from Eastern Europe, to approach a foreign market. Since we order almost all fabrics and accessories abroad, the biggest problems are usually with suppliers and deadlines.
Not much is known about the fashion scene in Ukraine. At least not in a commercial sense. How would you describe the fashion scene?
Ukrainian fashion scene is developing actively now. Designers have more freedom and opportunities. It should be noted that there are brands and designers who are known and talked about in the world. For example, KseniaSchnaider, Ienki Ienki, Riot Division, TTSWTRS and several others. And in general, local designers have a more conscious approach to creating collections, and to the business as a whole.
Undoubtedly. Thanks to these designers, many drew their attention to Eastern Europe. Foreign buyers began to come to post-Soviet countries on fashion weeks more actively, began to watch young brands with great interest.
Would you like to be compared to these brands at all? Or does the comparison annoy you?
We have no desire to be compared with someone, but we take it easy. These designers monopolized quite a lot of post-Soviet and East European themes, so we will be compared with them one way or another.
What influences does your home country have on your fashion?
Big enough. Ukraine is a young country, given modern history. Therefore, everything is in full swing. We are at the junction of two civilizations. On the one hand, we still feel the pressure of the Soviet and post-Soviet period, on the other, the desire for the West. And in this dualism many ideas are born.
From where do you get your inspiration? Who is M0D44 aimed at?
The question of inspiration is always complex, because inspiration can come after an evening walk along the street or after watching a movie, for example. Our target audience is young, purposeful, free and responsible creative youth. These are people who are interested in sports, art, modern music.
Are trends important to you? Why or why not?
Trends are certainly important, but they are not absolute. We follow trends, but we are more interested in combining global trends with East European reality. Some completely wild things can come out of this.
Which celebrity would you like to dress?