Polo lifestyle brand La Martina celebrates its 30th birthday with the opening of a new flagship store in London’s St. James’s, at 23 Jermyn Street. The brand will be hosting an “Open House” during London Fashion Week to showcase the new collection, which is set to be a British range of tailoring.

Lando Simonetti, the founder of La Martina, commented: “La Martina has long been working on plans to open a flagship store here in London, one of the leading luxury retail sectors of the world. The right location has always been paramount for us and so we are delighted to have signed a lease for this wonderful store in the heart of the renowned Jermyn Street (…).”

The new concept store is designed to become an international hub for the sport of Polo and will also become the official home of PMG (Polo Management Group), La Martina’s sister company, which focuses on event management.

The store occupies two floors, with the first floor showcasing the brands menswear, including sportswear, outerwear and the main capsule collection. Downstairs, the store is divided into the boutique area for women and the polo technical area, with leather boots and mallets.

La Martina flagship store
23 Jermyn St
St. James's, London SW1Y
Great Britain