Swarovski Elements and prestigious Florence store Luisaviaroma presented their newest collaboration “Crystal Lovers by Felice Limosani”.

From Nov. 22, 2010 to Jan. 7, 2011 a series of special edition products developed by top-end fashion designers and brands decored with Swarovski Elements crystals will be sold exclusively at Luisaviaroma. After the Christmas season, the special products will also be sold via the Luisaviaroma website and other channels according to each company’s own strategy. Amongst the participating 24 companies are Balmain, Borsalino, Casadei, Diego Dolcini, Emilio Pucci, Giuseppe Zanotti, Iosseliani, Italia Independent, Jean Paul Gaultier, Notify, Roberto Cavalli and Tru Trussardi.

Moreover, Luisaviaroma’s art director Felice Limosani created a special video installation for the initiative. The 3D-video features different transparent cylinders showing crystals while moving and reflecting lights.