British designer Luella Bartley ( has joined with TONIC (, a socially and environmentally conscious fashion label, to create T-shirts for the Every T Counts project. The initiative will benefit four causes – the environment, education, social welfare, and poverty – and four deserving charities: The Global Fund for Children (GFC), Alive Kicking UK, Friends of Paradis des Indiens, and

"I love how the proceeds from the T-shirts go to all sorts of different causes, from helping kids in Colombia with dental care to protecting coral reef in the Pacific," said Bartley, one the UK’s brightest fashion stars.

The T-shirts will retail for $45 each and will be available April 4, 2008.

Photo: Designer Luella Bartley