Turkish denim brand LTB Jeans has opened its very first store in Berlin, located at the “Boulevard Berlin” shopping mall at Schlossstraße 7-10 on a total space of 360 sqm. The flagship store offers the brand’s complete range including womenswear, menswear and the recently launched childrenswear collections.

The Berlin opening is part of the brand’s retail strategy, which focuses on strengthening the company’s points-of-sale in Germany. As announced, LTB Jeans aimed to strengthen its position within the denim segment while heightening the brand’s awareness. LTB currently operates 8 stores in Germany and 240 worldwide and is sold at 4,000 locations.