LTB Jeans reported a 30% increase in sales revenues by the end of 2011 in the German market.  The company’s Creative & Sales Director, Ralf Meier, is also optimistic for 2012: “We are expecting a strong growth of about 20%”. Since his co-partner Thomas Wirth left the company in September, Ralf Meier is in charge of the jeans business in Germany. The sales and key account team has growing up to 16 people and two merchandisers will take care for the brand awareness at the point-of- sale.

The retail segment is a key element in the development strategy of the Turkish-based company. In 2011, LTB implemented about 70 shop-in-shops. For the next year, the jeans brand is aiming to have 30 own stores in Germany and several franchise shops. So far, LTB is running own shops in Cologne, Düsseldorf, Dresden, Weiterstadt, Leipzig, Dortmund and Nürnberg.

Ralf Meier comments: “We have a close partnership to our retailers and we are listening what they need.” The list of clients includes retailers like Wormland, Appelrath & Cüpper, Conleys, Zalando, Frontline, Wöhrl, Kaufhof, Karstadt, P&C or Crämer & Co. LTB offers denim at attractive wholesale prices ranging from €69 to 89. The brand offers 24 fits for girls and 23 for men and a never-out-of-stock service.