Hackett London will be the official clothing supplier of Lotus Racing for 2010. The two iconic British brands have signed a deal that will see team personnel wearing Hackett London’s clothing throughout the season and around the globe, with Hackett London’s logo featured on Lotus Racing cars. Team Principal Tony Fernandes was particularly pleased to see Hackett London as a team sponsor, saying: “I am delighted to welcome Hackett into the team as our first commercial partner. It’s a great marriage of two classically British brands and I’m looking forward to seeing the team bringing a bit of British style to the pit lane.”

—Isabel Mühlbauer