Stitch, the British menswear and accessories show, will showcase its S/S 11 season on Wednesday, June 30 and Thursday, July 1 at the Old Billingsgate Market.

Following their inaugural show, organizers were invited by the exclusive members’ club China White to host their designers at the venue for its next spring/summer show.

A number of brands have signed up so far, including Bolongaro Trevor, Social Suicide, Original Penguin, King Baby, Farah, Chateau Roux, Dirtee Hollywood, Gabicci Vintage and Fenchurch.

Added to the showcase will be a gaming area, a men’s grooming area and spa. The terrace area will also feature a bar overlooking the Thames.

On a program note, organizers have planned a series of seminars featuring notable experts and in an effort to stay innovative and visionary, Stitch is also developing Vision, a platform for new and homegrown talent in association with Central Saint Martins College. The showcase will continue to be curated by Hywel Davies and Louise Wilson.

Stitch also has joined forces with the fashion news distribution service Fashion Insight. “We are thrilled to announce that we have formed a new media partnership with Stitch. This is further confirmation that Stitch is being recognized seriously within the industry,” it said.

The show is putting an emphasis on a quality brand mix for its S/S 11 showcase while aiming to become an essential event for both British and international buyers and press.

—Isabel Mühlbauer