Following the success of Mary’s Living and Giving pop-up shop in Westfield Shopping Centre last year, the retail guru Mary Portas has teamed up with Save The Children to launch a permanent store concept in London. The formula of the Living & Giving shop for Save the Children is simple but effective: Portas and the charity are appealing to the fashion industry to donate press samples and end-of-season stock, and all money raised will go to Save the Children. The London store, located on chic Westbourne Grove, is the first to open in London, and many more will crop up across the city throughout the year. First out, however, was the store that opened in Stockbridge, Scotland last December.