Actress Liv Tyler is the new face of G-Star Raw’s S/S 10 campaign. Known for her role in “The Lord of the Rings,” Tyler embodies a strong but sensual, modern woman which coincides with the brand’s vision of the typical G-Star girl. In the commercials shot by photographer Anton Corbijn she wears denim styles from the Low T capsule collection combined with T-shirts and jackets from the current spring/summer womenswear collection. Each of the four denim silhouettes — skinny, tapered, loose tapered and Kate tapered — has a notably longer inseam and comes in 13 different washes and color gradients. The styles are available in G-Star Raw stores and the brand's main accounts from €99 to €139.

—Lena Grossmüller