Liu Jo is continuing its expansion strategy in France with the opening of two stores in the hot retail spots of Saint Germain and Montpellier in Paris. At 100 sq. meters in Boulevard St. Germain, Liu Jo doubles its presence in the French capital. Marco Marchi, owner and head of style, feels that the straightforward Italian style of Liu Jo perfectly fits in with the young, dynamic quarter of Saint Germain. “We have chosen this lively place for our second shop in Paris, since this region symbolizes the same evolution as our brand is undergoing right now. We have been working hard for seasons to successfully establish the brand on the French market. Now we are very happy to be getting such a wonderful feedback.” The new stores’ interior design represents the typical Italian style of the brand in using silver, chrome and glass elements combined with bright colors, while white dominates. Meanwhile, the stores offer the whole Liu Jo range from Liu Jo to Liu Jeans, Liu Jo Accessories and Liu Jo Shoes. Liu Jo is planning to open 10 additional points of sales in 2010 to its existing retail network of 150 shops and 50 corners worldwide. For spring/summer alone 10 more stores have been planned.

—Isabel Mühlbauer