For 2012, Liu Jo is expecting an increase and consolidation of its international presence and has confirmed its trend of steady economic and financial growth. In 2011, the group turnover was approximately €260 million (compared to 240 million in 2010, totaling to an increase of 12%). During this phase of development, Liu Jo is specifically focused on enhancing its mono-brand retail network in European markets and in the Far East with its Liu Jo Asia Pacific branch.

At the moment, Liu Jo has 261 stores worldwide, 83 of which are directly operated and 178 which are franchised. In Europe, France is a central focus point: a third directly operated store will open its doors in Paris on April 29th, with other direct store and franchise openings scheduled in Rennes, Quimper and Colmar. As for the Benelux states, Liu Jo opened its first directly operated mono-brand store in Maastricht, Holland in the beginning of February, a few weeks after opening another mono-brand shop in Liege, Belgium. In addition, a second Liu Jo accessories store in Messina, Italy, recently opened as well as a third Liu Jo jeans store in the province of Naples.