From now on, Levi’s offers a new feature on its website regarding the Levi’s Curve ID product line. Women in Europe can make their appointment online for a personal jeans fitting at a Levi’s store of their choice. Specially trained ‘curve consultants’ help customers to find their perfect Levi’s Curve ID fit that matches both their body profile as well as their personal style preferences. On female customers can apply for a personal fitting, and two days before the date, they get a confirmation via email and text message.

Levi’s Curve ID jeans were launched in August of 2010 as a result of studying more than 60,000 body scans. Now the Levi’s Curve ID denim line has been expanded, including the new ‘Supreme Curve’ fit, new styles and extended sizes. “We believe women of all shapes should be able to find a pair of jeans that fit them instead of having to fit into the jeans,” Mary Alderete, Global Vice President of Marketing at Levi’s. “Our perfect jeans fittings will help even more women to find the perfect-fitting jeans because now they can make their personal fitting appointment at one of the Levi’s stores close to them.”